Lexus Australia

All New Lexus GX Launch Campaign


Creative Agency: Saatchi & Saatchi (Team One)
Production Agency: Prodigious
Producer: Danielle Singleton
Director: Lincoln Caplice
DoP: Joel Egan
Editor: Lucas Wroe
Colourist: Yanni Kronenberg
Post VFX Artist: Matt Brunner
Sound Design: Thom Pringle/House Post

This was a very important project for Lexus, launching the All New Lexus GX in Australia. This is a luxury SUV with serious off road performance, so it had to convey “rugged, but finely crafted”. The crew shot 3 days and came back with almost 4Tb of footage to ingest, between an Alexa LF and Drone.

As editor for the entire project, I collaborated with Lincoln initially, to best arrive at his vision for the films, then with agency creative and client to bring their marketing vision to life. I was also involved as technical post supervisor, being a conduit for all technical imaging elements between edit, the colourist (Yanni) and our Nuke VFX artist (Matt), bring it all together for Online and the final MI dispatch, including DCP.