Creative Agency: Saatchi & Saatchi
Production Agency: Louis & Co
Post Agency: Prodigious
Producer: Sarah Cloutier
Editor & Colourist: Lucas Wroe

Back to working on cars, especially Hilux, is definitely in my wheelhouse. I was charged with the edit, colour grade and online finishing of these 7 pieces.
The project was shot by Louis & Co, visually directed by Ian Butterworth with Danny Ruhlmann as Cinematographer. Of course the resulting footage looked great.

In a very “old school” workflow, to meet a fast turnaround, it was decided that I would travel to Sydney, and edit live with Louis, Ian, Agency and Client attending the edit sessions. Working collaboratively and live, drastically increased the speed of edit and approvals. With this workflow we were able to make a new 30sec ad each day, often also making 15sec and 6sec variants to finish off each day. We did take a couple of days break in edit to work through the colour grade of each film, before pushing on to finish the series.

Each edit is designed to take the viewer on a journey, while highlighting key capabilities and features of the new Hilux GR-Sport, culminating with the 90sec edit.