Client: Snowy River Caravans
Production / Creative Agency: (Direct)
Director/Photographer/DoP/Editor/Colourist: Lucas Wroe
Technical Driver, Safety & Mechanical Support: Tony Purchall

In 2025 I joined the Snowy River Caravans team with the prescribed goal of drawing on my previous automotive experience with brands like Holden Special Vehicles, Mazda, Toyota, and Lexus to eielvate the visual look of the brand across all media, stills and motion video. This involved establishing a highly diverse “one man band” creative production role within the marketing team. This involved capture and post production on all still and video assets as briefed by the Marketing Manager.

It’s certainly challenging to work solo, in charge of stills, motion and drone work capture, in all sorts of environments and prevailing weather conditions.

This work was not just contained to commercial product, but also in covering sponsored events and brand partnerships that Snowy were involved in. This included sponsorships in Supercars, Professional Bull Riding and a variety of charity partnerships.